Seven Stars Cloud Acquires Grapevine, a Leading Influencer Marketing Company
This acquisition is integrally linked with SSC's 4+2+1 Strategy to drive growth across its core product areas which are—1) Fixed Income-based Financial Digital Assets, 2) Consumer Tech Digital Assets, 3) Commodity and Energy Digital Assets, and 4) TradeTech Digital Assets.
Targeting the Social Media Influencer market, estimated to have reached a market size of
Grapevine's core business model thrives on brands spending their marketing dollars on Grapevine's web-based platform. These brands essentially hire social media influencers to deliver specific marketing requirements. Through bookings, Grapevine captures fees from brands as well as a service fee from hired influencers. Additionally, Grapevine provides a white glove Agency model where the Company works closely with big brands to deliver high quality marketing results with leading influencers.
Blockchain and Artificial Intelligence technology, core assets for SSC, enable seamless and decentralized collaboration between counterparties, eliminating the need for a central authority. Blockchain can be used for a wide variety of applications, such as tracking the ownership of digital assets, keeping decentralized transactional records and establishing verified consensus.
By applying blockchain-enabled technologies such as smart contracts and the tokenization of assets to Grapevine's existing ecosystem and existing social media influencer business model, SSC looks to revolutionize the way influencers and celebrities alike, engage with fans, brands and communities on a global scale.
By empowering influencers via a token-based model, they will be able to more effectively build their brands, monetize their work, and engage with their audiences. The ability to provide influencers with new monetization paths, as well as fans and brands with exclusive access to these influencers and their services, is a massive opportunity.
Additionally, the acquisition of Grapevine allows for unique access to high impact influencers from top celebrities through micro-influencers. SSC will be pursuing celebrity tokenization opportunities that may include and facilitate access to merchandise, exclusive interactions, and other value added services as influencers grow in popularity. With Grapevine, tokenized celebrity influencer monetization opportunities can be taken to new heights.
Further, Grapevine will accelerate SSC's penetration into customer loyalty programs, consumer financing, and the asset securitization market. The combination of loyalty management programs and blockchain technology can bring immense efficiencies to cash rewards, pre-paid cards and coupons bringing numerous market efficiencies, cost reductions, and enhanced brand loyalty. In the U.S. alone, customer loyalty memberships have reached 3.8 billion.
Also, of note, the integration of AI for risk management and blockchain technology into Grapevine's core business model will act as a force enabler for Grapevine and also provide strategic capability for SSC. The Company will leverage the global reach of Grapevine's growing social media follower network that is accessed by Grapevine's Social Media Influencers. This reach provides for enhanced consumer marketing as well as digital asset creation and sales. Furthermore, as blockchain-based transactions become more prolific and asset digitization of securities and non-securities grow, the ability to access large audiences will continue to be of incredible value.
"We are very excited to welcome Grapevine and its robust and vibrant network of influencers and brands to the SSC family," said
"Our goal from day one was to help social influencers unlock value through brand collaborations while staying true to their audiences," said
SSC is determined to become one of the most prominent global digital asset companies. Relying on its core base of fintech and digital asset production and services-based ecosystem enablement, SSC is committed to delivering the best digital assets via the best underlying technology. This approach will drive capital formation and sales across our digital asset ecosystems.
SSC customizes its technology platform for various business use cases, operates the Platform-as-a-Service (PaaS), and partners with businesses that deliver core digital asset product creation. We are focused on delivering a global multi-layer technology infrastructure ecosystem that issues, trades, and settles digital asset transactions. We will leverage direct sales channels and automated sales systems via digital asset exchange platforms which is inclusive of decentralized exchanges to realize digital asset distribution, social media, traditional regulated broker dealer network as well as institutions as direct clients.
Grapevine is the world's leading end-to-end influencer marketing platform that enables collaboration between advertisers and social media content creators to produce promotional content at scale. The Grapevine network includes more than 177,000 creators who generate more than 6 billion monthly views. Advertisers leverage Grapevine's workflow management software and proprietary tracking and analytics to measure direct response and conversion rates from promotional content on
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